Shreyas
A Katti
Data Analyst — AI / ML Engineer
Building intelligent systems that scale.
Leading multi-million dollar data-backed strategies across 6 GCC markets, driving a 3.7% sales uplift for Lulu Retail.
Built Voice AI pipelines capable of handling 300K+ outbound calls.

Building Systems
That Think
I'm a Data Analyst and AI/ML Engineer based in Bangalore, India, with a deep passion for building end-to-end intelligent systems. Someone who enjoys translating complex, ambiguous problems into scalable, high-impact solutions
My journey spans from architecting agentic Voice AI platforms handling outbound calls & executing real-time actions (appointments, reservations, and payments) at a startup to driving multi-million dollar retail analytics initiatives at Lulu Group International.
I specialize in the full pipeline — from processing millions of records using PySpark, to deploying LLM-powered applications and real-time data systems. I thrive at the intersection of AI and business impact, turning large-scale data into measurable outcomes.
Beyond code, I'm a Tabla player with a senior diploma in Hindustani classical music, an IEEE-published researcher.
Technical Arsenal
A comprehensive toolkit spanning AI/ML engineering, data analytics, and full-stack data pipelines.
Work History
From AI startup to large-scale retail analytics — building systems that create real business impact.
- Designed and executed data-backed campaign strategies across 6 GCC regions, driving 3.7% sales growth, 5% customer retention growth, 12% lapser reactivation, and sustained new customer habit formation.
- Engineered a fully automated campaign intelligence platform using PySpark that plans, executes, and analyzes 200+ campaigns, significantly improving operational efficiency.
- Led high-impact Mastercard partnership campaigns, leveraging customer segmentation to drive increased card adoption and category sales.
- Designed and deployed "Challenges" — a gamified customer engagement framework — increasing retention from 74% → 80% with a 5.2× ROI.
- Led Ramadan campaign strategy for UAE and Kuwait, driving 6% YoY sales growth with 86% customer uplift vs. prior year.
- Developed dynamic flyer generation enabling personalized creatives based on customer cohorts, improving marketing personalization at scale.
- Designed a scalable STT → LLM → TTS agentic voice system capable of executing 300K+ outbound calls, handling dynamic conversations and performing real-time actions like bookings, reservations, and payments.
- Fine-tuned OpenAI Whisper for regional languages and restaurant menu vocabulary, achieving highly accurate speech-to-text transcription in retail sales environments.
- Built an AI-driven sales intelligence engine detecting up-sell and cross-sell opportunities in conversations, increasing Chaayos revenue by 4.7% monthly.
- Scored salesperson SOP compliance in real-time using NLP-based conversation analysis.
Featured Work
A selection of research, products and side projects — built from scratch, shipped to production.
Life Beyond the Terminal
What shapes the way I think — creativity, community, and craft outside the IDE.
🥁 Hindustani Tabla
Completed my Senior Diploma in Hindustani Tabla — a journey of over a decade mastering one of India's most rhythmically complex classical instruments. Performed on multiple stages, exploring the intersection of discipline, rhythm, and creative expression that quietly informs how I approach complex systems.
🎓 Giving Back to Students
Conducted hands-on workshops for students on AI/ML concepts, data pipelines, and real-world problem solving. Passionate about demystifying complex technology and empowering the next generation of engineers to build things that matter — the same way mentors did for me.
🏄♂️ Surfing the Open Blue
Surfing in the open ocean is where I feel most alive — reading waves, adapting to ever-changing conditions, and finding balance in motion. It’s a constant lesson in patience, resilience, and control under uncertainty — principles that directly shape how I approach building and problem-solving.
Academic Background
Let's Connect
Open to exciting opportunities in Data Analytics and AI/ML roles. Let's build something great together.